We are a digitally savvy, integrated agency who believe it's ideas that create business. http://www.waa.co.uk en-gb 52.56232-1.82124 http://feeds.waa.co.uk/~r/co/jiqv/~3/7V-lVWU6LAQ/selco-picks-waa-for-integrated-brief The UK’s number one trade only builders merchant, Selco, has appointed WAA as its lead creative agency following an extensive competitive pitch process.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/7V-lVWU6LAQ" height="1" width="1"/> Tue, 17 Aug 2010 14:08:51 +0100 http://www.waa.co.uk/news/selco-picks-waa-for-integrated-brief http://feeds.waa.co.uk/~r/co/jiqv/~3/GiQljm_PCEM/triathlon-no-trouble-for-andy Java Developer Andy has negotiated many a marathon in his time, but this month, he tackled his first triathlon.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/GiQljm_PCEM" height="1" width="1"/> Tue, 10 Aug 2010 17:20:07 +0100 http://www.waa.co.uk/news/triathlon-no-trouble-for-andy http://feeds.waa.co.uk/~r/co/jiqv/~3/xgKgh6OlRjU/nine-set-to-shine This proving to be exceptional year for WAA and the team is currently growing at a faster rate than at any point in the last decade. Allow us to introduce our latest recruits…<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/xgKgh6OlRjU" height="1" width="1"/> Mon, 02 Aug 2010 18:31:48 +0100 http://www.waa.co.uk/news/nine-set-to-shine http://feeds.waa.co.uk/~r/co/jiqv/~3/4fwZsLK4F74/netball-team-nets-new-coach Now, we’ll be the first to admit that our netball team has historically been, somewhat unsuccessful.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/4fwZsLK4F74" height="1" width="1"/> Fri, 16 Jul 2010 12:41:00 +0100 http://www.waa.co.uk/news/netball-team-nets-new-coach http://feeds.waa.co.uk/~r/co/jiqv/~3/Ga_dvYUobdU/shopping-for-stories We may be in a new age of austerity, but according to a recent report, spend on luxury status symbols is showing no sign of abating. Apparently, while the rest of us have been swapping Sainsbury’s for Aldi, those with the financial assets to do so have been snapping up cars and jets, country homes and works of art.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/Ga_dvYUobdU" height="1" width="1"/> Tue, 13 Jul 2010 09:59:00 +0100 http://www.waa.co.uk/blog/shopping-for-stories http://feeds.waa.co.uk/~r/co/jiqv/~3/r1Vp-LF6nCI/very-important-people-person-wanted We believe that THE most important thing in our company is our people. In fact our current HR manager believes people are the most important thing in life generally, so she’s currently taking some time away from us having recently had a little one of her own. Which is why we currently have an opportunity for an experienced HR Officer to join our team to provide maternity cover.&#160;<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/r1Vp-LF6nCI" height="1" width="1"/> Thu, 08 Jul 2010 16:01:43 +0100 http://www.waa.co.uk/careers/very-important-people-person-wanted http://feeds.waa.co.uk/~r/co/jiqv/~3/aSQHd-_7hFc/three-more-to-add-to-the-mix Having welcomed seven new faces to the agency just last month, we’re delighted to add three more to the mix and announce that David Steele has joined WAA in the role of information architect, alongside Robert Dickens as developer and Phil Bates as project manager.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/aSQHd-_7hFc" height="1" width="1"/> Thu, 24 Jun 2010 15:38:00 +0100 http://www.waa.co.uk/news/three-more-to-add-to-the-mix http://feeds.waa.co.uk/~r/co/jiqv/~3/Fx20Bm9oibw/worldcuptigerturfwaaWAA AgencyThu, 24 Jun 2010 06:39:25 PDTtag:flickr.com,2005:/photo/4730377398<p><a href="http://www.flickr.com/people/waadigital/">WAA Agency</a> posted a photo:</p> <p><a href="http://www.flickr.com/photos/waadigital/4730377398/" title="WAA World Cup 23.06.10"><img src="http://farm2.static.flickr.com/1145/4730377398_9d26ef2224_m.jpg" width="240" height="180" alt="WAA World Cup 23.06.10" /></a></p> <p>WAA Spend the afternoon watching England while relaxing in the Tiger Turf</p><img src="http://feeds.feedburner.com/~r/co/jiqv/~4/Fx20Bm9oibw" height="1" width="1"/>2010-06-23T18:09:22-08:00http://www.flickr.com/photos/waadigital/4730377398/http://feeds.waa.co.uk/~r/co/jiqv/~3/lGJ2Sh_5byE/worldcuptigerturfwaaWAA AgencyThu, 24 Jun 2010 06:39:17 PDTtag:flickr.com,2005:/photo/4730377138<p><a href="http://www.flickr.com/people/waadigital/">WAA Agency</a> posted a photo:</p> <p><a href="http://www.flickr.com/photos/waadigital/4730377138/" title="WAA World Cup 23.06.10"><img src="http://farm2.static.flickr.com/1356/4730377138_7beef8e722_m.jpg" width="240" height="180" alt="WAA World Cup 23.06.10" /></a></p> <p>WAA Spend the afternoon watching England while relaxing in the Tiger Turf</p><img src="http://feeds.feedburner.com/~r/co/jiqv/~4/lGJ2Sh_5byE" height="1" width="1"/>2010-06-23T18:09:16-08:00http://www.flickr.com/photos/waadigital/4730377138/http://feeds.waa.co.uk/~r/co/jiqv/~3/zhcibnhlFB8/worldcuptigerturfwaaWAA AgencyThu, 24 Jun 2010 06:39:09 PDTtag:flickr.com,2005:/photo/4729731657<p><a href="http://www.flickr.com/people/waadigital/">WAA Agency</a> posted a photo:</p> <p><a href="http://www.flickr.com/photos/waadigital/4729731657/" title="WAA World Cup 23.06.10"><img src="http://farm2.static.flickr.com/1049/4729731657_8c83a585d8_m.jpg" width="240" height="180" alt="WAA World Cup 23.06.10" /></a></p> <p>WAA Spend the afternoon watching England while relaxing in the Tiger Turf</p><img src="http://feeds.feedburner.com/~r/co/jiqv/~4/zhcibnhlFB8" height="1" width="1"/>2010-06-23T18:09:09-08:00http://www.flickr.com/photos/waadigital/4729731657/http://feeds.waa.co.uk/~r/co/jiqv/~3/calx7OUs-uA/worldcuptigerturfwaaWAA AgencyThu, 24 Jun 2010 06:39:01 PDTtag:flickr.com,2005:/photo/4730376604<p><a href="http://www.flickr.com/people/waadigital/">WAA Agency</a> posted a photo:</p> <p><a href="http://www.flickr.com/photos/waadigital/4730376604/" title="WAA World Cup 23.06.10"><img src="http://farm2.static.flickr.com/1327/4730376604_5e9e882cc5_m.jpg" width="240" height="180" alt="WAA World Cup 23.06.10" /></a></p> <p>WAA Spend the afternoon watching England while relaxing in the Tiger Turf</p><img src="http://feeds.feedburner.com/~r/co/jiqv/~4/calx7OUs-uA" height="1" width="1"/>2010-06-23T18:09:04-08:00http://www.flickr.com/photos/waadigital/4730376604/http://feeds.waa.co.uk/~r/co/jiqv/~3/M57m0vRO718/worldcuptigerturfwaaWAA AgencyThu, 24 Jun 2010 06:38:53 PDTtag:flickr.com,2005:/photo/4729731169<p><a href="http://www.flickr.com/people/waadigital/">WAA Agency</a> posted a photo:</p> <p><a href="http://www.flickr.com/photos/waadigital/4729731169/" title="WAA World Cup 23.06.10"><img src="http://farm2.static.flickr.com/1325/4729731169_1135b0cc09_m.jpg" width="240" height="180" alt="WAA World Cup 23.06.10" /></a></p> <p>WAA Spend the afternoon watching England while relaxing in the Tiger Turf</p><img src="http://feeds.feedburner.com/~r/co/jiqv/~4/M57m0vRO718" height="1" width="1"/>2010-06-23T18:08:58-08:00http://www.flickr.com/photos/waadigital/4729731169/ http://feeds.waa.co.uk/~r/co/jiqv/~3/JBiFx_4cMSg/senior-project-manager You will have developed a great project management tool kit, and be looking to deliver complex projects in complex environments:<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/JBiFx_4cMSg" height="1" width="1"/> Tue, 22 Jun 2010 21:57:00 +0100 http://www.waa.co.uk/careers/senior-project-manager http://feeds.waa.co.uk/~r/co/jiqv/~3/5IjA3U-mpYU/waa-transformed-as-wembley World Cup fever has well and truly taken its hold on WAA. Bosses at the agency were so keen for staff to get into the World Cup spirit that they’ve laid the office floor with turf for the duration of the football tournament.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/5IjA3U-mpYU" height="1" width="1"/> Tue, 22 Jun 2010 17:19:00 +0100 http://www.waa.co.uk/news/waa-transformed-as-wembley http://feeds.waa.co.uk/~r/co/jiqv/~3/mJMYX3BdH6M/junior-net-developer We’re looking for a great .Net developer, who is looking to make then next step on their career ladder, having been in a web development environment for the last 12-18 months:<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/mJMYX3BdH6M" height="1" width="1"/> Tue, 22 Jun 2010 16:37:00 +0100 http://www.waa.co.uk/careers/junior-net-developer http://feeds.waa.co.uk/~r/co/jiqv/~3/-nVZ69uveJs/four-take-on-fun-run Four members of the WAA team negotiated the challenging 8.5 mile course around Sutton last week for the Great Midlands Fun Run.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/-nVZ69uveJs" height="1" width="1"/> Thu, 10 Jun 2010 12:38:00 +0100 http://www.waa.co.uk/news/four-take-on-fun-run http://feeds.waa.co.uk/~r/co/jiqv/~3/hkOJRjPDTRM/can-social-media-compete I recently had the good fortune to spend a couple of days at the iMedia Brand Summit in Brighton, an invite-only event that brings together agencies and clients to discuss and debate the interactive marketing landscape.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/hkOJRjPDTRM" height="1" width="1"/> Mon, 07 Jun 2010 13:52:55 +0100 http://www.waa.co.uk/blog/can-social-media-compete http://feeds.waa.co.uk/~r/co/jiqv/~3/3fLDouifjcE/please-no-more-pr-spam It can be quite tough being a PR at times. Don’t worry, I’m not looking for sympathy, but there are antics some of the PR community engage in which gives us all a bad name.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/3fLDouifjcE" height="1" width="1"/> Mon, 07 Jun 2010 13:36:50 +0100 http://www.waa.co.uk/blog/please-no-more-pr-spam http://feeds.waa.co.uk/~r/co/jiqv/~3/nzS4cZe3BY0/suffering-for-our-art Sufferance is something most of those reading this column will be familiar with. As creative industry colleagues, you will be only too aware of the mental anguish we go through in our search for right answer or the best way.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/nzS4cZe3BY0" height="1" width="1"/> Fri, 04 Jun 2010 17:44:21 +0100 http://www.waa.co.uk/blog/suffering-for-our-art http://feeds.waa.co.uk/~r/co/jiqv/~3/b9pV6kbRU7o/head-of-visual You will currently be a group head, deputy CD or design director who is looking to take the next step up in their career. You will definitely be all about the craft of execution and have the book to prove it. You will come from a design or art director background, be consistently award winning and have 7 + years experience of creating great , genuinely integrated work across all channels including TV, print and web.&#160;<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/b9pV6kbRU7o" height="1" width="1"/> Tue, 01 Jun 2010 09:00:00 +0100 http://www.waa.co.uk/careers/head-of-visual http://feeds.waa.co.uk/~r/co/jiqv/~3/Hm_RWTyEu8c/long-copywriter If you believe that puns should be consigned to Christmas cracker jokes and you have a book full of work that shows your ability to cut to the core of any brief, unearth those killer copy points and present them in an engaging way for your readers and a friendly one for those digital spiders, we have a great opportunity for you.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/Hm_RWTyEu8c" height="1" width="1"/> Tue, 01 Jun 2010 09:00:00 +0100 http://www.waa.co.uk/careers/long-copywriter http://feeds.waa.co.uk/~r/co/jiqv/~3/7JRg1MoxC-I/account-director We are looking for an account director to develop business through pure drive, creativeness and leadership. This position offers autonomy and freedom to take charge of the strategic development of established leisure sector accounts.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/7JRg1MoxC-I" height="1" width="1"/> Tue, 01 Jun 2010 09:00:00 +0100 http://www.waa.co.uk/careers/account-director http://feeds.waa.co.uk/~r/co/jiqv/~3/6ZGVRORfIYQ/interns-wanted At WAA, we believe that identifying and nurturing the best talent from early on is crucial for our and our clients' future success. That's why we run a thriving intern programme at our Sutton Coldfield offices that provides hands on experience in every area of agency life: creative, planning and client services. Trust us when we say that work experience at WAA is a thorough immersion into the agency world: you won’t just be running errands and making the tea (though interns with good tea making skills always seem to do well!), but rather you will be stretched, challenged, given the opportunity to contribute to live jobs and much more.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/6ZGVRORfIYQ" height="1" width="1"/> Thu, 27 May 2010 10:26:00 +0100 http://www.waa.co.uk/news/interns-wanted http://feeds.waa.co.uk/~r/co/jiqv/~3/1yeWLZypl5Q/ellen-takes-running-bug-to-extreme Client services director Ellen is well known in the agency for her love of running (and banana muffins!). The less athletic amongst us frequently stand open mouthed on a Monday morning as she regales us with tales of 50-mile runs in the Lake District over the weekend.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/1yeWLZypl5Q" height="1" width="1"/> Tue, 25 May 2010 12:39:00 +0100 http://www.waa.co.uk/news/ellen-takes-running-bug-to-extreme http://feeds.waa.co.uk/~r/co/jiqv/~3/yihbuFhgYrE/increasing-demand-for-digital-strategy Digital strategy is an topic of increasing importance to most organisations due to the enormous competitive advantage it can provide (if done properly!).<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/yihbuFhgYrE" height="1" width="1"/> Fri, 21 May 2010 12:36:00 +0100 http://www.waa.co.uk/news/increasing-demand-for-digital-strategy http://feeds.waa.co.uk/~r/co/jiqv/~3/U-apSy5i5jE/lucky-7- After a flourishing start to the year, we’re delighted to be welcoming new people on board on an almost weekly basis. And this month has been no exception, with seven very talented newbies joining the team.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/U-apSy5i5jE" height="1" width="1"/> Mon, 17 May 2010 12:34:00 +0100 http://www.waa.co.uk/news/lucky-7- http://feeds.waa.co.uk/~r/co/jiqv/~3/A_6J9YgabVY/football-fever-already-at-epidemic-levels-in-waa They may be still a month to go until the first blow of the whistle in Johannesburg, but the World Cup has been top of the WAA agenda for several months now.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/A_6J9YgabVY" height="1" width="1"/> Wed, 12 May 2010 12:26:00 +0100 http://www.waa.co.uk/news/football-fever-already-at-epidemic-levels-in-waa http://feeds.waa.co.uk/~r/co/jiqv/~3/LZFMrcVIpxo/website-century We reached something of a landmark today and it nearly passed us by!<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/LZFMrcVIpxo" height="1" width="1"/> Mon, 10 May 2010 12:37:00 +0100 http://www.waa.co.uk/news/website-century http://feeds.waa.co.uk/~r/co/jiqv/~3/0mt6qOuWQfo/judging-the-public-mood Over the last few days I’ve been catching up with family, friends and colleagues who were caught up in the travel chaos resulting from Eyjafjallajoekull’s volcanic tantrum.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/0mt6qOuWQfo" height="1" width="1"/> Tue, 04 May 2010 15:07:00 +0100 http://www.waa.co.uk/blog/judging-the-public-mood http://feeds.waa.co.uk/~r/co/jiqv/~3/tz_sC6Euobg/the-best-kind-of-brief One of the privileges occasionally provided by our line of work is that we are briefed in absolute confidence on new innovations and products being prepared for market launch.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/tz_sC6Euobg" height="1" width="1"/> Mon, 03 May 2010 12:29:00 +0100 http://www.waa.co.uk/news/the-best-kind-of-brief http://feeds.waa.co.uk/~r/co/jiqv/~3/sX19xm5E4Us/can-we-translate-copy-into-russian-da It’s a little known fact that at any given moment, WAA is working on client projects in at least half a dozen languages. And today we added Russian to the list.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/sX19xm5E4Us" height="1" width="1"/> Sat, 01 May 2010 12:32:00 +0100 http://www.waa.co.uk/news/can-we-translate-copy-into-russian-da http://feeds.waa.co.uk/~r/co/jiqv/~3/hj23x4xYABk/waa-delivers-first-ipad-app- We’ve just handed over a coveted Apple iPad loaded with a bespoke presentation app to a very happy client, Richard Ash from Green Room Retail.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/hj23x4xYABk" height="1" width="1"/> Fri, 30 Apr 2010 12:22:00 +0100 http://www.waa.co.uk/news/waa-delivers-first-ipad-app- http://feeds.waa.co.uk/~r/co/jiqv/~3/mrW3Syy3SX4/henleys-calls-on-waa-to-support-growth-plans High street fashion brand Henleys has engaged WAA to support its ambitious growth plans as seeks to expand its retail presence and attract new customers to the brand.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/mrW3Syy3SX4" height="1" width="1"/> Wed, 28 Apr 2010 12:31:00 +0100 http://www.waa.co.uk/news/henleys-calls-on-waa-to-support-growth-plans http://feeds.waa.co.uk/~r/co/jiqv/~3/YQT06rU2N-k/simons-marathon-effort Our digital head, Simon, has a busy boy of late: not only did he move house last weekend and then spent much of the week visiting clients in mainland Europe, he then went on to run the London Marathon on Sunday.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/YQT06rU2N-k" height="1" width="1"/> Tue, 27 Apr 2010 12:10:00 +0100 http://www.waa.co.uk/news/simons-marathon-effort http://feeds.waa.co.uk/~r/co/jiqv/~3/Bxz3UvIdNls/andys-epic-journey-thanks-to-volcanic-chaos WAA boss Andy Wilson was in need of a week in the sun so disappeared down to Marbella with his two daughters last week. You can only imagine his frustration when he arrived to find driving rain, and while we basked in glorious spring sunshine back home, for that rain to continue all week.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/Bxz3UvIdNls" height="1" width="1"/> Fri, 23 Apr 2010 12:14:00 +0100 http://www.waa.co.uk/news/andys-epic-journey-thanks-to-volcanic-chaos http://feeds.waa.co.uk/~r/co/jiqv/~3/qSmp-w1dsDs/waa-boosts-digital-expertise WAA has appointed Lisa Vigurs as Account Director.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/qSmp-w1dsDs" height="1" width="1"/> Thu, 22 Apr 2010 14:11:00 +0100 http://www.waa.co.uk/news/waa-boosts-digital-expertise http://feeds.waa.co.uk/~r/co/jiqv/~3/oqcXCy4Ic30/the-future-gazers As head of digital, I am often asked by clients and agency colleagues about future trends. Now I should warn you up front, that this article isn’t going to be a ‘top 10 digital trends for 2010’. Use that as a Google search, and you’ll find a load of interesting lists - mash-ups, social media, the cloud, mobile, apps, open source DIY culture, crowd sourcing, death of flash, to name just a few.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/oqcXCy4Ic30" height="1" width="1"/> Tue, 13 Apr 2010 09:40:00 +0100 http://www.waa.co.uk/blog/the-future-gazers http://feeds.waa.co.uk/~r/co/jiqv/~3/QEX3i0iN5KU/more-gowns-less-clowns-please A week or so back, I was sent a copy of a viral called The Last Advertising Agency on Earth. Personally I found it a little heavy on the clichés and a little light on the content – seriously, who has a clown in their reception (unless they work at McDonalds of course!)?<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/QEX3i0iN5KU" height="1" width="1"/> Tue, 13 Apr 2010 09:40:00 +0100 http://www.waa.co.uk/blog/more-gowns-less-clowns-please http://feeds.waa.co.uk/~r/co/jiqv/~3/t08au24x4co/business-as-unusual The term ‘business as usual’ is frequently cited during times of change. But what is business as usual? And if usual is normal, isn’t it time for a new normal?<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/t08au24x4co" height="1" width="1"/> Tue, 30 Mar 2010 15:04:45 +0100 http://www.waa.co.uk/blog/business-as-unusual http://feeds.waa.co.uk/~r/co/jiqv/~3/3SJ-QP0D2oU/waa-backs-bhive-intiative WAA is once again supporting the B-Hive initiative, a fantastic scheme which gives students from Birmingham’s five universities the opportunity to win work experience placements within some of the leading creative agencies in the Midlands, including WAA.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/3SJ-QP0D2oU" height="1" width="1"/> Thu, 18 Mar 2010 17:34:00 +0000 http://www.waa.co.uk/news/waa-backs-bhive-intiative http://feeds.waa.co.uk/~r/co/jiqv/~3/jKS2kHMC6ow/a-refreshing-way-to-reward-us Remember way back in the early noughties when Pepsi ran Pepsi Stuff (which Coke went on to rip off with My Coke Rewards)? It was an interactive campaign that focused on rewarding their customers’ investment in the product by allowing them to earn points towards stuff like cameras and iPods. Pepsi got increased sales; we got shiny new gadgets. Everybody won.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/jKS2kHMC6ow" height="1" width="1"/> Wed, 03 Mar 2010 15:43:12 +0000 http://www.waa.co.uk/blog/a-refreshing-way-to-reward-us http://feeds.waa.co.uk/~r/co/jiqv/~3/zKI9dMwow8Q/waa-in-search-for-new-talent Following a flying start to the year, WAA is on the lookout for new talent across a range of creative disciplines.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/zKI9dMwow8Q" height="1" width="1"/> Mon, 01 Mar 2010 09:59:55 +0000 http://www.waa.co.uk/news/waa-in-search-for-new-talent http://feeds.waa.co.uk/~r/co/jiqv/~3/ARbHYapeAVU/ideas-that-create-business What’s an idea? It’s one of the most overused words in our industry and quite possibly one of the least understood. Just like us, ideas come in all shapes and sizes; there’s the idea for the logo, the layout, the design, the headline, the payoff, the in-store experience, the website, the TV spot, the viral, the PR stunt, the radio ad, the poster, the press ad.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/ARbHYapeAVU" height="1" width="1"/> Fri, 26 Feb 2010 12:36:00 +0000 http://www.waa.co.uk/blog/ideas-that-create-business http://feeds.waa.co.uk/~r/co/jiqv/~3/jO03CDMl5sA/olympic-innovations Other than war, there’s nothing like a major sporting event to hasten the pace of innovation. We’ve already blogged about the impact 3D TV is set to have on this summer’s World Cup but what can the current Olympic Winter Games in Canada tell us about what we can look forward to for our own Games in 2012?<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/jO03CDMl5sA" height="1" width="1"/> Fri, 26 Feb 2010 12:20:00 +0000 http://www.waa.co.uk/blog/olympic-innovations http://feeds.waa.co.uk/~r/co/jiqv/~3/3C_Zp3lVyK8/missing-a-trick Last week, I experienced a rather miserable train journey from London Euston to Birmingham New Street, whereby I had to stand in a packed doorway for an hour and a half due to the all-too-common problem, over overcrowding. Whilst I appreciate that this will always happen, what was frustrating was that there were no fewer than four first class carriages, but only a handful of first class passengers on the train, meaning that I was just a few sliding doors away from a sea of empty seats.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/3C_Zp3lVyK8" height="1" width="1"/> Wed, 24 Feb 2010 15:21:00 +0000 http://www.waa.co.uk/blog/missing-a-trick http://feeds.waa.co.uk/~r/co/jiqv/~3/MciQkh8jO8M/3d-comes-of-age At four o’clock next Tuesday afternoon (23 February), the fashion label Burberry will become the first brand to broadcast a show live from London Fashion Week in 3D. Guests at screenings in New York, Los Angeles, Paris, Dubai and Tokyo will be able to enjoy the show, as it happens, as if they were actually by the catwalk.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/MciQkh8jO8M" height="1" width="1"/> Thu, 18 Feb 2010 15:25:44 +0000 http://www.waa.co.uk/blog/3d-comes-of-age http://feeds.waa.co.uk/~r/co/jiqv/~3/y6IXnp4Ukek/whats-the-buzz-about-google-buzz Social media is, as I’m sure you’re aware, kind of a big deal. Facebook now has 400 million users worldwide meaning if it was a country it would be the 4th largest in the world. Twitter usage has increased to the point where one in five Americans&#160;use Twitter and other similar services. So it’s perhaps been surprising to see Google lagging behind in this area.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/y6IXnp4Ukek" height="1" width="1"/> Tue, 16 Feb 2010 16:50:00 +0000 http://www.waa.co.uk/blog/whats-the-buzz-about-google-buzz http://feeds.waa.co.uk/~r/co/jiqv/~3/GayzgdrOrok/waa-appoints-head-of-digital WAA has appointed Simon Cox as head of digital.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/GayzgdrOrok" height="1" width="1"/> Fri, 29 Jan 2010 12:30:19 +0000 http://www.waa.co.uk/news/waa-appoints-head-of-digital http://feeds.waa.co.uk/~r/co/jiqv/~3/DMCgseoOBC4/spirit-health-clubs-pay-back-members Spirit Health Clubs has launched its latest national integrated marketing campaign to reward new members, drive sign-ups and increase awareness in local areas.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/DMCgseoOBC4" height="1" width="1"/> Mon, 25 Jan 2010 12:14:00 +0000 http://www.waa.co.uk/news/spirit-health-clubs-pay-back-members http://feeds.waa.co.uk/~r/co/jiqv/~3/y-VIMub2ieQ/back-to-the-future Opposites attract! With the possible exception of Nicolas Sarkosy and Carla Bruni, I’ve never totally subscribed to this theory. But having had a sneak preview of Tom’s article, I feel that there is an interesting relationship between highlighting trends for 2010 and reflecting on the creative campaigns and creative strategies of 2009, and even more interestingly (for me at least) using them both to help us engage with audiences and business opportunities over this coming year.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/y-VIMub2ieQ" height="1" width="1"/> Thu, 21 Jan 2010 14:41:00 +0000 http://www.waa.co.uk/blog/back-to-the-future http://feeds.waa.co.uk/~r/co/jiqv/~3/zsMtSvu0aWU/trendwatching-2010 The traditional and social media channels have been buzzing during the past few weeks with trend predictions. The pace of change today is so fast, you could be forgiven for not knowing every innovation or even what’s on the cusp of becoming mainstream. So we’ve done the hard work for you and picked out the five trends for 2010 we think are the most relevant to you.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/zsMtSvu0aWU" height="1" width="1"/> Thu, 21 Jan 2010 14:27:00 +0000 http://www.waa.co.uk/blog/trendwatching-2010 http://feeds.waa.co.uk/~r/co/jiqv/~3/n_5cIiokfo4/the-start-of-a-promising-journey Opportunities in creative departments come few and far between, especially during a time of recession, where even more people are fighting for that same break.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/n_5cIiokfo4" height="1" width="1"/> Thu, 21 Jan 2010 14:22:00 +0000 http://www.waa.co.uk/blog/the-start-of-a-promising-journey http://feeds.waa.co.uk/~r/co/jiqv/~3/L-iu-8JE4eo/waa-ads-continue-to-dominate-the-airwaves WAA productions once again dominated commercial breaks on Nickelodeon, CITV, C5, and Cartoon Network amongst others during the Christmas period.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/L-iu-8JE4eo" height="1" width="1"/> Mon, 18 Jan 2010 09:31:00 +0000 http://www.waa.co.uk/news/waa-ads-continue-to-dominate-the-airwaves http://feeds.waa.co.uk/~r/co/jiqv/~3/0r7tL73YETM/talking-turkey The season for eating turkey has well and truly passed. However, the time to ‘talk turkey’, to cut to the chase and be honest in business is nigh.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/0r7tL73YETM" height="1" width="1"/> Thu, 14 Jan 2010 09:00:00 +0000 http://www.waa.co.uk/blog/talking-turkey http://feeds.waa.co.uk/~r/co/jiqv/~3/gKYFvYOqG4o/the-cardest-job-in-the-industry The Christmas card, be it agency or client, cursed by creatives, argued by art directors, disputed by designers, even whinged at by writers, is still the hardest job in the industry to crack... or is it?<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/gKYFvYOqG4o" height="1" width="1"/> Wed, 23 Dec 2009 15:19:00 +0000 http://www.waa.co.uk/blog/the-cardest-job-in-the-industry http://feeds.waa.co.uk/~r/co/jiqv/~3/6HCv749tI3Q/happy-christmas Last week I spent an enjoyable few hours with my head buried in the latest Trendwatching report, gaining a detailed insight on this period of exponential change we are living through.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/6HCv749tI3Q" height="1" width="1"/> Thu, 10 Dec 2009 15:11:00 +0000 http://www.waa.co.uk/blog/happy-christmas http://feeds.waa.co.uk/~r/co/jiqv/~3/CltVwyCW1gg/back-to-the-futura Despite the ever-evolving range of media channels, typography has historically always been at the heart of great design. However, web design has, until very recently, always lagged behind.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/CltVwyCW1gg" height="1" width="1"/> Mon, 07 Dec 2009 10:32:00 +0000 http://www.waa.co.uk/blog/back-to-the-futura http://feeds.waa.co.uk/~r/co/jiqv/~3/RxU-wYVmshk/trending-the-year-on-a-high We had our monthly trends briefing at WAA on Tuesday and as usual it left my head spinning with the wonderment of the age we’re living in. Tom’s excellent presentation has become a monthly highlight for me (and indeed everyone else from what I can tell), never failing to spark my imagination and think about how we can apply these lessons in the work we do.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/RxU-wYVmshk" height="1" width="1"/> Thu, 03 Dec 2009 17:46:00 +0000 http://www.waa.co.uk/blog/trending-the-year-on-a-high http://feeds.waa.co.uk/~r/co/jiqv/~3/5SEgYj2yzzc/waa-wins-city-activity-brief Birmingham City Council has appointed WAA to develop the strategic brand proposition for the city’s new Be Active campaign.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/5SEgYj2yzzc" height="1" width="1"/> Tue, 01 Dec 2009 15:11:20 +0000 http://www.waa.co.uk/news/waa-wins-city-activity-brief http://feeds.waa.co.uk/~r/co/jiqv/~3/4KNmJDzdEt8/starting-out As part of my degree, I got the chance to complete one of the modules by spending some time, gaining experience in an advertising agency. Through a friend, I was given a contact at WAA to see if there was an opening for an intern in the creative department. My journey at WAA started on 12th August ’08.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/4KNmJDzdEt8" height="1" width="1"/> Thu, 26 Nov 2009 13:00:00 +0000 http://www.waa.co.uk/blog/starting-out http://feeds.waa.co.uk/~r/co/jiqv/~3/lgaStsw8Evs/local-apps-for-local-people The one thing the digital industry never stops talking about is who is going to be the next big start-up. Take a look at Techcrunch - it’s the equivalent of Heat magazine for us digital folks.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/lgaStsw8Evs" height="1" width="1"/> Fri, 20 Nov 2009 09:16:20 +0000 http://www.waa.co.uk/blog/local-apps-for-local-people http://feeds.waa.co.uk/~r/co/jiqv/~3/cFyGP6AnOvM/death-of-the-url The role of URLs in advertising has come a long way. First, the use of AOL keywords disappeared, then we dropped the http://’s, then the www’s, now some brands are dropping URLs altogether. How far should we go in deleting the URL in favour of directing the viewer to follow-up online via their favourite search engine?<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/cFyGP6AnOvM" height="1" width="1"/> Wed, 18 Nov 2009 14:54:00 +0000 http://www.waa.co.uk/blog/death-of-the-url http://feeds.waa.co.uk/~r/co/jiqv/~3/V6wMMvEIwSY/waa-awarded-what-car-brief What Car? Driving School, a new national driver training franchise, has appointed WAA to develop its brand identity and marketing strategy following a competitive pitch.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/V6wMMvEIwSY" height="1" width="1"/> Tue, 17 Nov 2009 13:18:00 +0000 http://www.waa.co.uk/news/waa-awarded-what-car-brief http://feeds.waa.co.uk/~r/co/jiqv/~3/Gk9RDDTN_3g/popped-up-sold-out Richard Ash is chief executive of retail design agency Green Room Retail, one our much loved partner agencies.&#160; His article on pop-up shops for Marketing Week gives food for thought for any consumer brand owner, so we thought we’d share it with you here…<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/Gk9RDDTN_3g" height="1" width="1"/> Mon, 16 Nov 2009 11:17:00 +0000 http://www.waa.co.uk/blog/popped-up-sold-out http://feeds.waa.co.uk/~r/co/jiqv/~3/rJTpk6gN-Lo/the-relevance-of-eloquence I’ve recently graduated and according to popular belief, I am not acquainted with the apostrophe, vowels R my wrst NME, and I can barely string two words together (and if I did, they would probably be ‘like’ and ‘totally’).<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/rJTpk6gN-Lo" height="1" width="1"/> Wed, 11 Nov 2009 01:00:00 +0000 http://www.waa.co.uk/blog/the-relevance-of-eloquence http://feeds.waa.co.uk/~r/co/jiqv/~3/l4B5H4Uo5pA/happy-halloween-holiday-for-high-street With another Halloween passing us by, the shops certainly weren’t ghost towns in the lead up to it, with Planet Retail predicting that the day will work out to be worth £235m to retailers in the UK, up from £195 last year. While it’s too soon to know what the exact impact has been, the supermarkets in particular did their best to ensure it was at the forefront of minds of customers.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/l4B5H4Uo5pA" height="1" width="1"/> Wed, 04 Nov 2009 11:22:00 +0000 http://www.waa.co.uk/blog/happy-halloween-holiday-for-high-street http://feeds.waa.co.uk/~r/co/jiqv/~3/hjyhmRUi9LM/engaging-with-truths I spent a very enjoyable few days on the P&amp;O Aurora a couple of weeks ago. Not soaking up views of the Med from the sun deck alas, but circumnavigating Guernsey with a few hundred fellow marketers at the latest Marketing Forum.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/hjyhmRUi9LM" height="1" width="1"/> Mon, 02 Nov 2009 16:01:00 +0000 http://www.waa.co.uk/blog/engaging-with-truths http://feeds.waa.co.uk/~r/co/jiqv/~3/pakG25mTkKU/really-lovin-it Many happy returns, literally. This month, McDonald’s celebrated its 35th anniversary as a UK restaurant by launching a new campaign by Leo Burnett London entitled ‘Favourites’. It features all kinds of people coming and going, each enjoying the McDonald’s experience in their own ways.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/pakG25mTkKU" height="1" width="1"/> Wed, 28 Oct 2009 16:23:00 +0000 http://www.waa.co.uk/blog/really-lovin-it http://feeds.waa.co.uk/~r/co/jiqv/~3/qPVLkIVj8SM/looking-but-not-reading How many times have you heard the old saying, ‘hearing isn’t listening’? This highlights the truth that the act of receiving the message doesn’t mean you actually take conscious note of the content of the message itself.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/qPVLkIVj8SM" height="1" width="1"/> Mon, 26 Oct 2009 14:52:00 +0000 http://www.waa.co.uk/blog/looking-but-not-reading http://feeds.waa.co.uk/~r/co/jiqv/~3/Up7hBaZik6c/nothing-is-original We all do it. We copy. We steal. We pass it off as our own. Perhaps that’s a little strong, but in essence we see something we like, make a (sometimes conscious, sometimes subconscious) mental note and later, when we’re looking for inspiration, it takes us in a new direction, a new style, a choice of typography, a line, a colour palette, a look and feel. By the time your project is over the final result is normally so far removed from the source material that something new and original has been created and the spark that set you off in that direction is long forgotten. The two are so different it’s impossible to make the connection between the two.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/Up7hBaZik6c" height="1" width="1"/> Thu, 22 Oct 2009 14:45:00 +0100 http://www.waa.co.uk/blog/nothing-is-original http://feeds.waa.co.uk/~r/co/jiqv/~3/ZhmJR4KrBwE/editors-album-reaches-destination-with-google-street-map In the on-going battle of music downloads versus physical purchases, illegal file sharing versus free music, and live bands versus ticket retailers and their service charges, the one thing people seem to have forgotten about is the bands themselves.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/ZhmJR4KrBwE" height="1" width="1"/> Mon, 19 Oct 2009 13:13:00 +0100 http://www.waa.co.uk/blog/editors-album-reaches-destination-with-google-street-map http://feeds.waa.co.uk/~r/co/jiqv/~3/aVF1b7CazmU/waa-celebrates-fresh-awards-wins WAA left the Fresh Digital Awards in Manchester on Wednesday night with a brace of gongs for its work for clients Pr2go and Yale.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/aVF1b7CazmU" height="1" width="1"/> Thu, 01 Oct 2009 14:00:00 +0100 http://www.waa.co.uk/news/waa-celebrates-fresh-awards-wins http://feeds.waa.co.uk/~r/co/jiqv/~3/19468u0OQ_k/transparency-triumph-has-its-drawbacks When it comes to people power, it seems even rock gods and screen idols are no longer safe on their pedestals.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/19468u0OQ_k" height="1" width="1"/> Mon, 28 Sep 2009 14:08:00 +0100 http://www.waa.co.uk/blog/transparency-triumph-has-its-drawbacks http://feeds.waa.co.uk/~r/co/jiqv/~3/dVn4Pq0MUTw/waa-flying-high-after-being-awarded-chopper-brief WAA has been tasked with creating a brand identity for helicopter charter company Hawkrise.&#160;<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/dVn4Pq0MUTw" height="1" width="1"/> Mon, 28 Sep 2009 10:10:00 +0100 http://www.waa.co.uk/news/waa-flying-high-after-being-awarded-chopper-brief http://feeds.waa.co.uk/~r/co/jiqv/~3/bJVKS6Y-UEM/digital-lifestyles Whether you are following GPS directions on your mobile phone or snapping photos of barcodes for discounts, there is no denying that the new digital is all around us.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/bJVKS6Y-UEM" height="1" width="1"/> Fri, 25 Sep 2009 12:40:00 +0100 http://www.waa.co.uk/blog/digital-lifestyles http://feeds.waa.co.uk/~r/co/jiqv/~3/58Vgzwu2Hbg/waa-what-an-adventure My first day at WAA was pretty busy. A new mobile phone pitch had come in and everyone was working really hard to meet the deadline, with the creative team working over the weekend to come up with some really great ideas. Because I was part of the target market for the pitch, I could give comments on what the creative team were doing and contribute my own input.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/58Vgzwu2Hbg" height="1" width="1"/> Tue, 22 Sep 2009 11:07:00 +0100 http://www.waa.co.uk/blog/waa-what-an-adventure http://feeds.waa.co.uk/~r/co/jiqv/~3/VbRAubfqVDg/advertising-in-a-recession A particular movie genre has been in the news a lot recently…that of ‘Film Noir’.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/VbRAubfqVDg" height="1" width="1"/> Sat, 19 Sep 2009 18:57:00 +0100 http://www.waa.co.uk/blog/advertising-in-a-recession http://feeds.waa.co.uk/~r/co/jiqv/~3/qp8TB7FBiXU/can-great-pr-be-great-for-seo Keeping an eye on websites within your industry is simply a must and should be a regular activity for SEO companies that are tasked with improving search engine presence. More often then not any SEO worth his salt will tell you to create a website with good, quality content and build relevant links from authoritative sites and directories.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/qp8TB7FBiXU" height="1" width="1"/> Sat, 19 Sep 2009 18:50:00 +0100 http://www.waa.co.uk/blog/can-great-pr-be-great-for-seo http://feeds.waa.co.uk/~r/co/jiqv/~3/NSlI1P-1prc/the-point-of-pointless-babble When is pointless babble not really pointless babble? When it’s irreverent banter that cements relationships, raises a smile and builds bonds.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/NSlI1P-1prc" height="1" width="1"/> Sat, 19 Sep 2009 18:44:00 +0100 http://www.waa.co.uk/blog/the-point-of-pointless-babble http://feeds.waa.co.uk/~r/co/jiqv/~3/vnslSEoOhY4/the-truth-about-work-experience When I was arranging my work experience I decided that I wanted to work in an office. That may seem a bit strange but my parents don’t work in offices so I really had no idea what they were like, except from what I’d seen on TV. I had been told that WAA was quite casual as offices go but I still didn’t know what I’d find and think about everything.&#160;<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/vnslSEoOhY4" height="1" width="1"/> Fri, 18 Sep 2009 15:16:00 +0100 http://www.waa.co.uk/blog/the-truth-about-work-experience http://feeds.waa.co.uk/~r/co/jiqv/~3/LpAKuF8nyEQ/a-surprising-cv-boost In July of 2009, having recently graduated from Nottingham University I was eagerly seeking work experience at an advertising agency. At that time, under the title “Work Experience” my C.V read “Pizza Hut”. Believing this not to be a major selling point for prospective employers in the advertising industry I started to get desperate. After phoning several agencies and offering to work for them for free I was still getting nowhere. Fortunately I was phoned by Sarah Asprey from WAA who said they were offering work experience places throughout the summer. Perfect.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/LpAKuF8nyEQ" height="1" width="1"/> Fri, 18 Sep 2009 11:48:00 +0100 http://www.waa.co.uk/blog/a-surprising-cv-boost http://feeds.waa.co.uk/~r/co/jiqv/~3/E6b-6Xd4R4I/washout-summer-highlights-need-for-flexibility Now, I haven’t held a barbeque for many a year due to a disastrous attempt at a family party a while back, but even I considered popping down to the local convenience store and buying a throwaway job in the Spring in anticipation of the great British Summer we were all promised. However, I should have known what was coming as the Summer failed to deliver on promises... so much so that the Met Office announced a reforecast at the end of July.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/E6b-6Xd4R4I" height="1" width="1"/> Thu, 17 Sep 2009 12:25:00 +0100 http://www.waa.co.uk/blog/washout-summer-highlights-need-for-flexibility http://feeds.waa.co.uk/~r/co/jiqv/~3/rOi_ewJwxag/waa-is-fertile-ground WAA certainly is an interesting place to be not least because of the diversity. With clientele from big high street names and local businesses to luxury brands there’s always something to get involved in.&#160;<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/rOi_ewJwxag" height="1" width="1"/> Wed, 02 Sep 2009 11:41:00 +0100 http://www.waa.co.uk/blog/waa-is-fertile-ground http://feeds.waa.co.uk/~r/co/jiqv/~3/AnbLnmuFHMY/debranding-has-its-limits &#160;What springs to mind when you think of Starbucks? You might associate it with a plethora of American influenced coffees that leave you spoilt for choice.You might associate it with serving a massive 500 calories in a single cup. You won’t associate it with your local, friendly neighbourhood independent coffee shop. But that’s what they’ve started to work towards.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/AnbLnmuFHMY" height="1" width="1"/> Mon, 24 Aug 2009 18:02:00 +0100 http://www.waa.co.uk/blog/debranding-has-its-limits http://feeds.waa.co.uk/~r/co/jiqv/~3/2ZAv8AwVvUA/my-few-weeks-at-waa I heard about WAA through a friend who recommended doing work experience there throughout my summer.&#160;I worked at WAA for two and a half weeks and really enjoyed it. As I study Graphic Design it was the perfect place and really wanted to learn more about advertising.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/2ZAv8AwVvUA" height="1" width="1"/> Fri, 14 Aug 2009 14:59:00 +0100 http://www.waa.co.uk/blog/my-few-weeks-at-waa http://feeds.waa.co.uk/~r/co/jiqv/~3/vAJOBMZz94Q/waa-supporting-the-development-my-creative-careers Having previously completed a number of work placements at other agencies my expectations for my time at WAA could be described of as average. I imagined the usual approach to work placement candidates, a few old briefs and the promise of as much help as I needed..<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/vAJOBMZz94Q" height="1" width="1"/> Thu, 23 Jul 2009 09:48:00 +0100 http://www.waa.co.uk/blog/waa-supporting-the-development-my-creative-careers http://feeds.waa.co.uk/~r/co/jiqv/~3/Rs6e8-6T5vg/when-pay-what-you-want-pays-off It’s a bold company that will quite literally put its money where its mouth is and proclaim: ‘If you don’t like it, don’t pay for it.’ But it’s happening – the Pay As You Go model has evolved into Pay What You Want.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/Rs6e8-6T5vg" height="1" width="1"/> Mon, 20 Jul 2009 17:54:00 +0100 http://www.waa.co.uk/blog/when-pay-what-you-want-pays-off http://feeds.waa.co.uk/~r/co/jiqv/~3/-UuX3RFxf7E/waa-wins-web-brief-from-citybreaks WAA has been awarded a new web brief from leisure specialist Citybreaks. The company is tasked with re-building and developing Citybreaks' website, incorporating new creative, greatly enhanced usability and a bespoke content management system (CMS).<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/-UuX3RFxf7E" height="1" width="1"/> Wed, 01 Jul 2009 09:10:00 +0100 http://www.waa.co.uk/news/waa-wins-web-brief-from-citybreaks http://feeds.waa.co.uk/~r/co/jiqv/~3/-OdYUv3lsOU/waa-tasked-with-make-it-cheaper-project WAA has been appointed by Make It Cheaper to design and build a new website to generate more traffic to the company's inquiry line.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/-OdYUv3lsOU" height="1" width="1"/> Sun, 28 Jun 2009 09:09:00 +0100 http://www.waa.co.uk/news/waa-tasked-with-make-it-cheaper-project http://feeds.waa.co.uk/~r/co/jiqv/~3/iEp7gtdEJ3U/nostalgia-beating-the-recession You can’t beat a bit of nostalgia. We all like to reminisce about times with less risk and stress, and it’s that affection for the past that has seen a massive upsurge in communications from brands we grew up with and trusted.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/iEp7gtdEJ3U" height="1" width="1"/> Mon, 22 Jun 2009 18:28:00 +0100 http://www.waa.co.uk/blog/nostalgia-beating-the-recession http://feeds.waa.co.uk/~r/co/jiqv/~3/35FNYwvcYFc/waa-invites-businesses-to-meet-birmingham Marketing Birmingham has tasked WAA with the prestigious project to convey the city as a first class meeting place as part of its business tourism campaign.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/35FNYwvcYFc" height="1" width="1"/> Mon, 22 Jun 2009 09:07:00 +0100 http://www.waa.co.uk/news/waa-invites-businesses-to-meet-birmingham http://feeds.waa.co.uk/~r/co/jiqv/~3/fonFHSbSrCE/1253808596 The buzz around Twitter is reaching a giddy crescendo right now and one of the most popular trending topics is #goodmeeting. For the uninitiated, this is simply a way of sharing the news that you’ve had a productive, physical meeting with a fellow human.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/fonFHSbSrCE" height="1" width="1"/> Mon, 04 May 2009 17:42:00 +0100 http://www.waa.co.uk/blog/1253808596 http://feeds.waa.co.uk/~r/co/jiqv/~3/VXM9vDD2ixg/waa-nets-university-of-warwick-brief Warwick Conferences, part of the University of Warwick's commercial arm, has appointed integrated agency WAA to devise and manage a three-year marketing strategy. The appointment will also see WAA deliver market research and database activity.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/VXM9vDD2ixg" height="1" width="1"/> Fri, 24 Apr 2009 09:06:00 +0100 http://www.waa.co.uk/news/waa-nets-university-of-warwick-brief http://feeds.waa.co.uk/~r/co/jiqv/~3/OWylzF4q9nw/waa-completes-further-acquisition WAA has completed its second acquisition of the year with the purchase of Converge Control, a specialist print management and procurement business. The deal is a further realisation of Sutton Coldfield-based WAA's strategic growth plan as it establishes its place as the largest independent marketing services group outside of London.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/OWylzF4q9nw" height="1" width="1"/> Wed, 08 Apr 2009 09:05:34 +0100 http://www.waa.co.uk/news/waa-completes-further-acquisition http://feeds.waa.co.uk/~r/co/jiqv/~3/NDYgYQISnkw/award-for-nationwide-campaign Nationwide Autocentres 'fuel service' campaign has scooped the Best Marketing Programme accolade at the AM Awards 2009.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/NDYgYQISnkw" height="1" width="1"/> Fri, 06 Mar 2009 09:04:00 +0000 http://www.waa.co.uk/news/award-for-nationwide-campaign http://feeds.waa.co.uk/~r/co/jiqv/~3/8MBkeGdSLwI/sunday-times-ranks-us-amongst-the-best The champagne corks are popping again at WAA - we've just been named as the 45th best small company to work for by the Sunday Times!<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/8MBkeGdSLwI" height="1" width="1"/> Sat, 28 Feb 2009 09:04:00 +0000 http://www.waa.co.uk/news/sunday-times-ranks-us-amongst-the-best http://feeds.waa.co.uk/~r/co/jiqv/~3/sXsM84rLtsk/everything-has-a-silver-lining Jedi guru Yoda once said: “Do, or do not. There is no try.” But excellence is increasingly giving way to mediocrity, and it’s just – quite literally – not good enough.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/sXsM84rLtsk" height="1" width="1"/> Mon, 23 Feb 2009 17:08:00 +0000 http://www.waa.co.uk/blog/everything-has-a-silver-lining http://feeds.waa.co.uk/~r/co/jiqv/~3/7wrFLrsdDGI/best-companies-say-were-extraordinary WAA is amongst the top seven per cent of places to work in the UK according to the latest study from Best Companies, the highly regarded workplace accreditation scheme.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/7wrFLrsdDGI" height="1" width="1"/> Fri, 20 Feb 2009 09:03:00 +0000 http://www.waa.co.uk/news/best-companies-say-were-extraordinary http://feeds.waa.co.uk/~r/co/jiqv/~3/PqTkV3iyDnI/waa-takes-on-twist-team Following the closure of Twist Communications, four key members have joined us here at WAA. The four, including Twist managing director Beki Underhill, joined the team at our Sutton Coldfield office yesterday.<img src="http://feeds.feedburner.com/~r/co/jiqv/~4/PqTkV3iyDnI" height="1" width="1"/> Wed, 21 Jan 2009 09:03:10 +0000 http://www.waa.co.uk/news/waa-takes-on-twist-team